This mobile-only social media platform allows businesses a unique opportunity to showcase their brand’s personality and values via eye-catching, innovative, and engaging content. There are already more than 800 million active Instagram users and more than 25 million active business accounts, making it the fastest-growing of the major social networks.
Decide on an Instagram aesthetic that appeals to you.
A consistent brand style for your account must be established from the beginning. A lively community may be built by attracting the right people to your business. Fashion accounts often publish photos that are slick and appealing, while lifestyle accounts typically share brighter and more positive images. The key to a successful feed is to find out what works best for you and then make it aesthetically appealing for others to view.
Maintain a consistent outward look.
To have a long-lasting Instagram presence, you must be consistent with your posting schedule. Consider applying just one or two filters on each shot and only those on those shots. If you’re looking to build a distinct identity for your account, having a limited variety of filters to choose from may help.
Captions are a great way to interact with your audience.
Photographs and writing should reflect the widest potential readership. They want to feel like they are a part of your story. Captions are a terrific method to engage with others, and you should answer every comment you receive on your posts.
You may post your own videos and boomerangs to your YouTube channel.
Even while photographs are excellent, videos may also help you get more people to see your content. Instagram-only boomerangs may be an effective way to generate engagement and should be included in your regular content rotation plan. If you want your video to be seen by as many people as possible, make sure you use hashtags correctly.
Let others know that you’re here!
Utilize live sessions to build a connection with your audience and communicate with them in real-time, but don’t only use them to promote your products or services. Instagram Live is a great way to show off your brand’s fundamental principles.
Set up a strategy for organizing your content.
Contrary to popular belief, most very successful Instagram accounts do not publish in an unplanned or random fashion. Upload new content regularly, but do it at a time of day that corresponds to your area of expertise for maximum exposure. Instagram now allows third-party applications to schedule posts, making this process a lot easier.
Instagram stories are a valuable tool for this.
Companies account for a remarkable 33% of the most-watched Instagram stories on the site, making Instagram Stories a massive success for businesses. Through the employment of tales, a company’s customers might feel more connected to the company. You may post behind-the-scenes content, run competitions for your followers, and show off your creative side with the many tools at your disposal.
Organize your posts and curate them
Additionally, you should ensure that your posts are consistent with one another and regularly post eye-catching images and videos. A closer look at Oreo’s Instagram account reveals that the brand’s aesthetic, color palette, and filter choices all adhere to one another, creating a more cohesive brand image. It takes time and effort to establish a consistent and distinctive feed, but the payoff is definitely worth it.
Check out your competitors’ websites.
Putting on your Sherlock Holmes hat, have a look at your competitors’ Instagram profiles. The more you know, the better your material will be, and you’ll always be one step ahead of your competition.